You’ve probably read lots of different articles and emails online outlining successful network marketing secrets. There are quite a few out there, and some offer some pretty good ideas. Most people are in search of an easier way to accomplish their online business goals, so this is a popular topic. Ultimately, the secret to successful network marketing is whatever works to develop a stranger into an associate or colleague in your network business.
But most network marketers don’t truly understand how to turn a stranger into a potential customer or associate. As soon as they sense a prospect in their vicinity, they launch into sales mode. And generally this only scares prospects away.
Have you ever been told how great a company is and someone try to sell you? It happens everyday to millions of people, and it’s going to happen again. What about, “If you don’t join now you’ll be sorry!” Uhm…does this make you just want to grab your credit card?
Preselling
If you’re looking for help in the preselling world, then Mike Dillard and Ann Sieg are both the answers. Mike founder of Magnetic Sponsoring, and Ann derives from Renegade Network Marketer. They have always preached the importance of preselling, and why you need to attract and teach prospects before asking for the sale.
The reason most people don’t utilize this and take advantage of it is because they lack the patience. However, as far as network marketing secrets go, this is just about the most powerful aspect to building a business.
Preselling is an ability that is used to eliminate the need for a sales pitch. In order to make things easier, we’ve put together a quick example of how the process could work for your business:
1. A prospect enters your lead funnel.
2. They contact you about your opportunity-typically via email or by responding to an offer. They anticipate you will launch into a sales pitch (as most usually do). But instead, you don’t. Rather, you provide information that focuses on them-and how they can go from wherever they are now to achieving their goals.
3. Your messages and communications continue over time, all focused on why the prospect would want to build an online business network and how they can succeed. You never mention your company, an offer, or ways to bring them in as an associate at all. No sales pitch.
4. It takes some time (which is why most network marketers get impatient), but after the prospect experiences your teaching style-with no sales pitch-they trust you. They know you genuinely want to help them succeed. So they ask you what network company you work with. Some even ask how they can get into that company.
Are all the pieces starting to take shape? When you are able to presell yourself, they begin to see the importance of their long range plans. In the end, this is one of the best kept network marketing secrets.
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